India's BCCI Seeks Bids from Amazon and Google for $750 Million Cricket Broadcast Rights Amid Lukewarm Response"

  It seems that India's cricket governing body, BCCI, is facing challenges in attracting media firms to bid for the broadcast rights of bilateral cricket series, unlike the enthusiastic response seen for the Indian Premier League (IPL). The struggle to generate revenue from bilateral series is highlighted due to weaker advertising revenues compared to the more popular IPL, which has higher viewership. The auction for the media rights of the bilateral series has been postponed by at least two weeks as BCCI reaches out to more firms to generate interest. Ernst & Young (EY) expects the sale of rights to raise at least $750 million for 102 matches, a similar amount to the previous sale five years ago, contrasting with the significant increase seen in the IPL rights. Disney and Viacom 18 are among the interested parties, but there's uncertainty about how they will approach the bidding.